Floyd
Introducing The Rug
Made from responsibly sourced New Zealand Wool & Indian Cotton
The Flow Rug was introduced as a durable, versatile rug with a focus on quality materials and texture. To introduce the product, which was offered in a wide range of colors and sizes, and made from rich materials such as New Zealand wool and Indian Cotton we chose to photograph the product out of home in a lush organic setting, emphasizing both its materiality and deep connection to nature. Lifestyle photography showcased the product in-situ, pairing effortlessly with the full Floyd product line, including scenes throughout the home including Bedroom, Living Room, Dining & Kitchen areas.
Role:
Creative Direction
Production
Styling