Floyd — Introducing The Flow Rug
Leading the creative vision for Floyd’s Flow Rug launch, I developed a campaign that emphasized the product’s durability, versatility, and use of responsibly sourced New Zealand wool and Indian cotton. To highlight its enduring materials and family-friendly design, we featured children and families interacting with the rug, reinforcing its ability to withstand everyday life while maintaining its rich texture and natural appeal.
The campaign brought the rug’s connection to nature to life through lush outdoor photography, paired with lifestyle imagery showcasing the Flow Rug in diverse home settings—bedroom, living room, dining, and kitchen—demonstrating its seamless integration with the full Floyd product line.
This blend of thoughtful art direction and strategic storytelling positioned the Flow Rug as a beautiful, functional, and lasting addition to any home.
Role:
Creative Director
Producer
Stylist