Humanscale
Diffrient Lounge
Launch teaser for Salone Del Mobile 2025
Introducing Different Lounge. A new way to work, lounge, and play — providing continuous support for work, rest, and everything in between. The Diffrient Lounge combines the essential elements of a modern workspace—chair, desk, and power—into a single, elegant solution, redefining what it means to work from a lounge setting.
With the launch of the Different Lounge, Humanscale introduced a new typology of working that replaced the need for multiple furnishings with a seamless, all-in-one environment where productivity, craftsmanship, and comfort coexist.
To tease the launch, we produced a CGI animation that focused on showcasing the complex inner-workings of the chair to highlight its groundbreaking technology and functionality. From the onset, it was important to Humanscale that we tell a story that sets this chair apart from other high end alternatives. In this case, the use of CGI allowed us the opportunity tell this story in a way that traditional photography and video could not. The result was a beautiful animation that demonstrated how the product works, while simultaneously teasing a glimpse of the product ahead of its in person debut at Salone Del Mobile 2025. This asset was used across digital channels to launch the Salone Del Mobile campaign – in tandem with the announcement of Humanscale Living, which focuses on their high-end residential product offering.
Role:
Art Director
Producer