Humanscale
25 Years of Freedom
To celebrate the 25th anniversary of the iconic Freedom Chair—designed by ergonomics pioneer Niels Diffrient—we launched a global campaign honoring its legacy and ongoing impact on human-centered design.
In collaboration with a designer and agency based in the Netherlands, we developed a bold visual system applied across all campaign touchpoints, from digital channels to in-person experiences. This included a commemorative video produced for web, social, and on-site use, designed to tell the chair’s story and showcase its enduring relevance.
The campaign also featured a pop-up exhibition, A Diffrient Perspective: Freedom Chair Turns 25, debuting at Clerkenwell Design Week before traveling to major design fairs. The exhibition highlighted key innovations, a curated product retrospective, and the evolution of Freedom as a category-defining ergonomic chair.
This cohesive, multi-channel approach reintroduced a design classic to a new generation while reaffirming Humanscale’s leadership in thoughtful, lasting design.
Role:
Art Director
Producer