Floyd — The Bed Frame in Technicolor Launch Campaign
As Creative Director and Producer, I led the creative strategy and production for the launch of Floyd’s Bed Frame in Technicolor—a bold expansion of the brand’s iconic modular bed designed to grow with customers over time. Facing rising material costs, we introduced a “good, better, best” pricing structure, with Technicolor offering an accessible, vibrant option made from recycled wood panels inspired by Bauhaus design principles.
To break from Floyd’s traditional lifestyle imagery, I partnered with French artist Danae Gosset to craft a series of playful, elevated animations. These psychedelic, abstract visuals transformed the familiar bed frame into a dynamic celebration of color, cycling through the new assortment of poppy neutrals. The campaign balanced Floyd’s minimalist ethos with a fresh, artistic energy—positioning the product as a timeless yet contemporary statement piece.
Role:
Creative Director
Producer