Floyd
The Bed Frame for National Television Broadcast
In an effort to reach a broader audience and diversify spend into new channels, Floyd set out to produce its first TV campaign featuring their most well-known product, The Bed Frame. The goal with this campaign was to clearly portray the value props of the Floyd Bed including its ease of assembly, use of quality materials, modular design, and its ability to “go with anywhere”, whether that be an aspirational Mid Century glass box or a more attainable bedroom in a traditional colonial home. Throughout the spot, the viewer is taken on a journey through the assembly process where the product is seen in various homes all of which differ in architectural & interior styling, but nonetheless demonstrate the product is structurally sound and timeless making it the perfect bed frame for where you live today, or in the future. In addition to running on connected & linear TV, cut-downs were produced to run in tandem across other owned & paid channels, as well as additional VO cuts to be run during seasonal promotions.
Role:
Concept Development
Storyboarding
Production
Art Direction
Post Production