Floyd
Stay Floyd Partnerships Series
To create meaningful connections with customers and elevate brand experience, I developed and managed the Stay Floyd Partnerships series—collaborating with over 30 Airbnb hosts to seed Floyd products in curated travel destinations. This “try before you buy” approach allowed customers to experience Floyd furniture in real-life settings, while we provided thoughtfully crafted travel guides that positioned the brand as both lifestyle-driven and culturally relevant.
I personally sourced all locations, consulted with hosts on product assortments and color, material, and finish (CMF) choices to ensure seamless integration with each space, managed host relationships, and coordinated photoshoots and editorial write-ups that captured the essence of each stay. Each launch was supported by dedicated email campaigns and a targeted series of social media posts, combining strategic storytelling with compelling visual content. This initiative strengthened Floyd’s brand presence by expressing our refined taste and connecting with consumers in authentic, experiential ways.
Selected homes featured here: The Eichler House, Thousand Oaks, CA & Stay Further, Sandy, OR