Floyd
The Sectional Configurator
An infinitely modular design, built for where you live now & where you live next
The Form Sectional introduced Floyd’s first completely modular sofa, designed to fit any space and grow with you over time. Its lower seat construction combined with long-lasting materials created a sense of open space, described as Floyd’s take on the traditional conversation pit. Being infinitely modular, Floyd developed an online configurator tool allowing customers to explore the product’s limitless design possibilities. To introduce this new feature we created The Sectional Configurator ad campaign, where the tool was shown in-use on desktop & mobile, accompanied by in-situ visuals featuring multiple configurations reimagined within the same space to demonstrate the product’s versatility.
Role:
Creative Director
Production
Art Direction
Post Production