Floyd — The Sectional Configurator Campaign
As Creative Director and Producer, I led the launch campaign for Floyd’s Form Sectional—the brand’s first fully modular sofa designed to adapt to any space and evolve with the customer over time. Leveraging creative leadership and a strategic focus on user experience storytelling, we developed and introduced an innovative online configurator tool that empowers users to explore endless design possibilities on both desktop and mobile devices.
To effectively communicate the product’s versatility and Floyd’s commitment to functional, user-centric design, the campaign paired dynamic visuals of the configurator interface with lifestyle imagery showcasing multiple sectional arrangements within the same space. This multimedia production approach ensured a cohesive, cross-platform marketing strategy that resonated with customers seeking adaptable, modern furniture solutions.
Role:
Creative Director
Producer