Humanscale
Seating Video Series
For the Humanscale Seating landing pages, we produced an insightful video series featuring their best-selling chairs—the Freedom, World, and Liberty—each designed by ergonomics pioneer Niels Diffrient. These videos dive deep into the design story, clearly defining the core problems Niels identified and how his innovative solutions transformed seating comfort and functionality.
Since much of the groundbreaking technology is invisible to the eye, we enhanced the narrative by interviewing designers, the company founder, and key experts to uncover what truly sets these chairs apart. The series educates viewers on the unique ergonomic features that make Humanscale chairs superior, reinforcing the brand’s leadership in thoughtful, user-centered design.
Role:
Art Director
Producer