Humanscale
Chicago Showroom Opening
Timed with Fulton Market Design Days 2024, the opening of Humanscale’s new Chicago showroom marked a pivotal evolution in the brand’s visual and spatial identity. The showroom's refined design language set the tone for a new era—more elevated, intentional, and aligned with the brand’s future.
The launch also served as the debut for two major product moments: the Diffrient Lounge Chair and the Limited Edition 25th Anniversary Freedom Chair. To support the opening, we produced a series of photo and video assets that reflected a new creative standard for Humanscale—more editorial, design-forward, and polished than any work the brand had released prior.
This moment was more than a showroom launch—it was a clear signal of where Humanscale is headed: blending timeless design with a renewed focus on storytelling, experience, and brand presence.
Role:
Art Director
Producer